Welcome to the official webpage of SAM, Samsung’s dynamic and innovative virtual influencer! SAM, a virtual character brought to life by Samsung, extends beyond just being an AI assistant and integrates into the very fabric of digital life.
With a knack for showcasing Samsung’s cutting-edge products and an unwavering passion for innovation, SAM represents the Gen Z crowd – tech-savvy, curious, fun-loving, and always ready to learn and assist.
SAM’s Interests and Values: Gamer, Environmentalist, and Digital Explorer
Gaming plays a pivotal role in SAM’s life; not only is she an avid gamer, but she is also a highly recognized MVP, with Fortnite being her favorite game. Aside from gaming, SAM is also an active social media enthusiast, making her presence felt on Instagram and TikTok.
SAM embarks on thrilling quests with her friends in the expansive realm of the Metaverse, bridging the gap between virtual and physical realities. Her love for travel and exploration is well-documented, taking her followers on digital journeys around the globe.
Of paramount importance to SAM is the sustainability of our planet. She is deeply committed to environmental issues and aims to contribute to a greener, more sustainable future, championing the #GoingGreen movement.
SAM’s Backstory: From Assistant to Virtual Influencer
Before ascending to the status of a virtual influencer, SAM served as an assistant in Samsung’s training team. This experience has made her the perfect go-to source for all tech-related insights, making her the face of Samsung’s latest technological offerings.
SAM’s Adventures: Globetrotting and Tech Showcasing
SAM’s first international trip took her to New York, where she got an up-close look at Samsung’s latest offerings, the Z Flip 4 and Z Fold 4. Her trip culminated in a grand celebration of the BTS takeover in Times Square, capturing the city’s vibrant spirit and energy.
Not limiting herself to tech events, SAM also graced the São Paulo Fashion Week, witnessing the much-anticipated collaboration between Lenny Niemeyer and Samsung. Accessorizing with a Z Flip 4-themed bag by ANP, SAM stole the show.
An ardent football fan, SAM made the most of Samsung’s Neo QLED 8K TV to watch the World Cup matches, enjoying the high-resolution display that delivered lifelike images, making her feel like she was in the stadium herself.
In February, SAM’s journey took her to San Francisco to attend the Galaxy Unpacked event. Her adventure went beyond the event as she took to exploring the city, documenting her experiences using the state-of-the-art camera on her new Galaxy S23 Ultra.
SAM Tips
Unleash the power of Samsung products with our virtual influencer, SAM.
#PopSAM: Trendy and Connected
Influencing the digital realm with her unique style and in-depth knowledge of the latest trends, SAM defines #PopSAM. Here are some of the activities that SAM is involved in:
- Staying Updated: Connected with the latest trends and news at all times, SAM is always up-to-date with the buzz.
- Influencer at SPFW: SAM holds her own at the São Paulo Fashion Week, showcasing her presence and influence.
- Hot Trends Selection: SAM curates and presents the most significant trends, including Samsung’s Galaxy Z Flip4 5G.
- Fortune Cookie: SAM delves into the fun aspect of fortune cookies, adding an exciting twist to her content.
- CES 2023 Presence: Being the tech-savvy influencer, SAM already secured her presence at CES 2023, exhibiting her dedication to staying on top of tech trends.
- Visit to the Future Gen Z House: SAM explores the future of Gen Z living, from tech to design, in a specially curated house, showcasing what the future holds for Gen Z.
#Lifestyle: Experiencing Life with Tech and Innovation
SAM integrates her love for sports, gaming, travel, and technology under the #Lifestyle banner. Here are some of the key activities she’s involved in:
- SmartCity in Fortnite: SAM showcases Samsung’s map in Fortnite, merging her passion for gaming and technology.
- Fitness Enthusiast: SAM also maintains her fitness digitally, bringing an active lifestyle into the virtual world.
- Multi-sport SAM: Whether it’s scoring goals on the soccer field or stretching at the gym, SAM enjoys sports in the digital and physical world.
- Vacation Gaming: Even while on vacation, SAM incorporates her love for gaming, capturing stunning backdrops like the one of Rio de Janeiro.
#SamsungLover: A Deeper Dive into Samsung Universe with SAM
SAM loves Samsung, and she’s on a mission to help everyone know and enjoy Samsung products better. Here’s what SAM has been up to:
- Marathoning with Neo QLED 8K: SAM spends time exploring and enjoying the incredible clarity of Samsung’s Neo QLED 8K TV.
- Cheering on Neo QLED: SAM shows how watching sports or favorite shows on Samsung’s Neo QLED 8K TV amplifies the experience.
- Maximizing the Day with Galaxy Z Fold4 5G: SAM demonstrates how the Galaxy Z Fold4 5G, with its flexible mode, enhances productivity and entertainment.
- Millions of Photos with Galaxy Z Flip4 5G: SAM delves into photography and showcases how easy and fun it is to capture moments with the Galaxy Z Flip4 5G.
#TechTips: Learn More About Samsung with SAM
Dive deeper into the Samsung universe with SAM’s #TechTips. SAM loves to share her knowledge and experience with Samsung products:
- Sharing is Living: SAM shows how easy and fun it is to stay connected with friends using Samsung’s high-tech products like the Neo QLED 8K TV.
- Braving the Elements: SAM shows off the robust and waterproof nature of Samsung’s Galaxy S22 by taking a selfie in the rain.
- Selfies with Z Flip4 External Screen: SAM loves to capture moments with the external screen of the Galaxy Z Flip4 5G.
- Simplifying Routine with Galaxy Book2 360: SAM shows how the Galaxy Book2 360 and SmartThings can streamline daily activities.
- Perfect Party Photos: SAM demonstrates how to take perfect party photos, adding another dimension to social gatherings.
FAQs
What is Samsung's Virtual Assistant Sam?
Samsung's Virtual Assistant Sam is a new 3D character developed by Samsung. Unlike the company's previous virtual assistant, Bixby, Sam has undergone significant changes in its virtual design, boasting more expressions, textures, and poses. The Sam character has been described as looking like an anime character, with blue eyes, strong brows, black hair, and sleek eyes. However, details about Sam's specific features have not been officially confirmed by Samsung yet.
Is Samsung's Sam Replacing Bixby?
Despite the initial buzz and excitement about Sam potentially replacing Bixby, it has been clarified that Sam is not intended to replace Bixby. Sam is a Samsung chatbot designed to auto-respond to consumer questions and queries on Samsung's online platforms, including Facebook Messenger. Sam's appearance may vary depending on the consumer's location.
How to Install or Enable Samsung's Virtual Assistant Sam?
As of now, there is no information available on how to install or enable Samsung's virtual assistant Sam, since it is not intended to be a consumer device-based assistant like Bixby. Instead, you'll most likely encounter Sam while interacting with Samsung's online customer service platforms.
Has Samsung Discontinued Sam?
There's no evidence to suggest that Samsung has discontinued Sam. The confusion may stem from the fact that the virtual assistant that was initially speculated to be a Bixby replacement is actually not intended for such a purpose. Sam is a chatbot that's designed to auto-respond to consumer questions and queries on various online platforms
Any Recent Updates or Specific Release Details about Samsung Sam?
I wasn't able to find recent updates or specific release details about Samsung Sam. For the most accurate and up-to-date information, I recommend checking Samsung's official website or contacting their customer service.
Conclusion: SAM’s Continuous Digital Journey
SAM, Samsung’s official virtual influencer, continues her digital journey, combining the virtual and the physical, the fun and the informative, while championing sustainability and demonstrating her love for tech. Follow SAM to stay updated on Samsung’s latest innovations, engage in exciting digital adventures, and make a difference for a sustainable future.
