In the wake of the recent iPhone 15 series launch, Apple has made a significant move by slashing the prices of its iPhone 14 and iPhone 14 Plus models. This strategic decision by the Cupertino-based tech giant is expected to boost sales and maintain its market presence.
Apple’s Price Strategy Post iPhone 15 Launch
Following the grand unveiling of the iPhone 15 series, which includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max at the Wonderlust event in Apple Park, Cupertino, Apple has decided to reduce the prices of its older iPhone 14 models.
The iPhone 14, launched in September the previous year, originally had a starting price of $799. Post the iPhone 15 launch, the new prices for the iPhone 14 variants are as follows:
| Variants | Price |
| 128 GB | ₹79,990 |
| 256 GB | ₹89,990 |
| 512 GB | ₹1,09,990 |
Furthermore, Apple is offering an enticing deal for potential buyers. Those who purchase HDFC Bank credit cards can avail of an instant cashback of up to ₹8,000.
A Quick Look at iPhone 14 Specifications
The iPhone 14 boasts the powerful Apple A15 Bionic chipset and offers three storage options: 128GB, 256GB, and 512 GB. It features a 6.1-inch Super Retina XDR display with a resolution of 2532×1170 pixels, enhanced with ceramic shield protection. The device has a dual-camera setup consisting of a 12MP primary sensor and a 12MP ultra-wide sensor.
The iPhone 14 Plus, meanwhile, sports a larger 6.7-inch Super Retina XDR OLED display. Powered by the same A15 Bionic chipset, it runs on the iOS 16 operating system and is available in the same three storage variants as the iPhone 14.
Conclusion
Apple’s decision to reduce the prices of the iPhone 14 series is a testament to its commitment to providing value to its customers. With the iPhone 15 series now in the spotlight, it remains to be seen how the market responds to these new offerings and the revised prices of the older models.
